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    Roger Baldwin 9-25-2013

    Roger Baldwin 9/25/2013
    What is a CMS
    Why WordPress
    Thoughts about themes/etc.
    “Atahualpa” really configurable and flexible, allows variety of layouts and functionalities
    For real estate applications (or business brokerage, in your case: pretty much the same concept):
    entire themes are available that are just for that sort of thing…
    (drawback: not as configurable, necessarily)
    Real Estate Theme

    Jim Morton’s Site

    • navigation
    • social media links
    • backend
    • stats
    • form submissions
    • catalog

    Avery Potter’s Sites
    Cocktails Catering
    Orlando Private Bartending

    real estate listings

    Some Pricing:
    Static website $250 (plus cost of purchased premium components)

    • forms $50 first, $25 additional
    • catalog/gallery $5/item: $50 minimum
      • SEO
        Google Analytics/webmaster tools setup: $50
        SEO placements (Google maps, Yelp, etc.) $50 minimum, $15/site
        includes 1 review plus instructions about how to encourage people to write reviews

        social media presence (quote per need)
        webmaster service: $50/mo (minor edits, etc. included
        email marketing system (PHPMail) $100: $50 per template design, $25 per mailing up to 250 names
        Customer satisfaction survey (Limesurvey) $100 setup, $50 minimum (up to 3 pages) standard survey design ($20/page addl)
        Mobile apps (App Creator): $250 minimum (will quote per request)

        Five steps:
        Domain Name
        Site Design
        SEO (submissions)
        Site maintenance/ongoing work

        Cheapest reliable hosting (IMO) – Free domain name for a year with hosting account